How To Use Content Marketing As An Effective PR Tool

The first step to using content marketing as an effective tool for PR is to understand how it fits into the PR equation. Public Relations is focused on raising awareness, influencing opinions and managing reputations to drive bottom lines, while content marketing is focused on awareness, lead generation and sales. Content marketing can best be thought of an extension of PR – elevated awareness resulting in positive engagement.

As a startup or small business owner, it is extremely important to realize the benefits that you will experience by employing effective content marketing tactics to further your PR objectives. By providing timely, relevant, and useful information, you will be able to attract customers and build a loyal following that will drive your bottom line.

Here are some tips on using content marketing as an effective PR tool:

  • Know the importance of owned media: Over the last few years brands have been increasingly becoming publishers in an effort to create an engaging digital presence. PR…
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Mobile Content Marketing Tips for Small Business

With more and more people relying on mobile devises to access information, capitalizing on the benefits of mobile content marketing for small businesses is now more important than ever.

Mobile usage in now surpassing desktop internet usage and this is changing traditional approaches to marketing in order to reach more customers on mobile devices.

So what exactly is content marketing? This is the best definition we’ve come across: content marketing is the ability of a business to create and communicate educational information to existing and potential customers in a meaningful way that drives trust and creates a connection.

As you can see, the main goal of content marketing is to educate rather than sell; by positioning yourself and your brand as an authority aiming to educate, the selling is far more subtle, and this approach will build trust in the long-run and drive revenues.

So how can small businesses maximize the benefits of mobile content marketing? Here are some effective mobile content marketing tips:

Tips To Maximize Small Business Social Media Marketing

Social media marketing has gone from an option to a key component for startups and small businesses as they are capitalizing on the power of social platforms for their businesses like never before.

Social media marketing helps to reach and engage target audiences and customers across different networks that will drive sales and encourage brand loyalty. Your clients and potential clients are all out there on social media waiting to hear from your company.

Before you take the plunge into social media marketing and sign up for Twitter, LinkedIn, Facebook, Google Plus, StumbleUpon, Pinterest, Reddit or any number of social networks out there, here are some tips to maximize the effectiveness of your social media marketing:

  • Don’t be intimidated: How many times have you thought about creating a business page for your company on Facebook but thought to yourself, “I don’t have the time or know how to get started or what to say.” As you have already realized, social media marketing has been…
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Cost-Effective Marketing Strategies for Small Businesses & Startups

Startups and small businesses are often faced with the challenge of marketing themselves on a shoestring budget – getting the most ‘bang for your buck’ can make or break your business, especially in the early stages.

By using a few simple and strategic marketing tactics, startups and small businesses can succeed at promoting your business and growing your customer base while keeping costs minimal.

Here are some cost-effective marketing tips to help you connect with your target markets, without breaking your budget:

  • Brand yourself: Contrary to popular belief, branding your startup or small business is something that you can execute on your own – without blowing your budget! You can establish your corporate identity by creating a great logo yourself using Photoshop, or you can take advantage of freelancing networks such as elance.com or guru.com where you can post your logo project, set your budget and have graphic designers bid on your project. Once you develop your logo, you can further…
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Tips To Create An Effective Media List

Putting together an effective media list is one of the first steps in engaging the media and getting coverage for your startup or small business.

In its simplest form, a media list is essentially a document outlining key media contacts, publications and areas of expertise.

Creating an effective media list will ensure that your pitches and news releases are targeted towards the most appropriate media contact and publication to ensure that the person who gets your pitch sees value in covering it. This is why it is important to strategically select and target the media most relevant to your business or industry.

In the digital age, media lists are no longer limited to including just reporters – your media list should include journalists, editors, bloggers, freelance writers, and producers across print, radio, television, and online outlets.

Here are some great tips to help you create highly effective media lists to maximize your PR efforts:

  • Identify your target audience: Everything in media relations is centered on one very important…
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