With thousands upon thousands of new business ventures popping up every day, how can you differentiate your startup or small business and stand out from the rest of the pact?
The answer is simple: you can stand out from the crowd by being strategic about your PR activities.
PR done right gives your business the ability to peak interest, get customers, and grow revenues.
Most new products and services aren’t going to generate buzz and make shockwaves unless it does something really amazing. And let’s be honest, there are a lot of businesses out there with less than stellar ideas and products. But this is where strategic public relations can help by positioning your product or service so that people will take notice – PR has the ability to transform the mundane into something meaningful.
Most small businesses and startups do believe that PR is one of the main ingredients in their recipe for success, however, the way PR drives bottom lines is still an obscure concept for many.
So, if you’re wondering how PR can help launch or take your small business to the next level, here are some great points to consider:
- Increase your visibility: Your business has a story to tell that sets you apart from other businesses, PR helps you to communicate your story and competitive advantage(s) to raise the profile and awareness of your brand, build credibility, and drive your bottom line.
- Show off your brand’s personality: Showcase your core values, your unique voice and what you stand for – PR can help you to fine tune your brand’s personality and make your brand shine!
- Build relationships: PR isn’t just about getting media exposure; PR at its core is about engaging people and creating meaningful and lasting relationships with the people who will help you to build and grow your business.
- Increase sales: PR helps to generate awareness and build a positive attitude towards your brand, this will in turn influence your lead generation processes and influence your sales.
- Reputation management: Your reputation is one of the most important cornerstones of your business, you need to always be prepared for the unexpected to keep any negative stories at bay. This is done through many ways such as developing crisis communication plans (that are prepared before a crisis hits!), spokesperson training, and constant media monitoring. You should always respond to criticism on social media and elsewhere in a way that aligns with your brand’s voice (click here for a great example of how NOT to respond to criticism). By addressing negativity it shows that you care about feedback and are open and transparent.
So before you launch your startup, or decide to take your small business to the next level, spend some time developing your PR strategies and tactics. It’s up to you whether your business will be just like the rest, or the one of the best!