Marketing Metrics that Matter

When taking a look at your marketing metrics, it’s easy to get overwhelmed and confused trying to figure out which metrics matter to your small business, and which ones don’t.

This may end up proving to be a costly burden on your marketing budget. This is why we decided to share this infographic created by, it details which marketing metrics you should pay attention to, and which ones aren’t giving you the info that really matters to your small business.

When it comes to email metrics, it’s important to get metrics like the number of leads generated, the click through rate, cost per lead, and lead quality, to make sure your emails are hitting the right customers.

With social metrics, number of fans or re-tweets may seem important, however, they pale in usage compared to the number of leads generated, how many deals were closed, your audience’s purchasing behavior, and referrals.

If you’re paying for search metrics, always pay attention to the number of leads, cost per lead, and cost per acquisition.

Display metrics also play a crucial role in marketing, but make sure to pay attention to metrics such as click to lead, cost per lead, and cost per acquisition.

By spending more time analyzing the important metrics, you can get a marketing campaign that works for your small business and produces results.

Feel free to like, share, and comment on this infographic entitled “Marketing Metrics that Matter” from, and be sure to share your thoughts with us in the comment section below!


Tags: display metrics, email metrics, Marketing, paid search metrics, small business, social metrics,
Thank you so much for checking out this blog, you rock! Did you find this article useful? Do you agree with the views presented? Let us know! Please join the conversation by leaving a comment, we're also always happy to hear your ideas for new posts, so please feel free to let us know what you want to read about!

3 Responses to Marketing Metrics that Matter

  1. optimizare says:

    Hi all, You’ve executed a great employment. I am going to surely stumbleupon it and my own look at recommend so that you can my friends. Now i’m positive they shall be took advantage of this blog.

  2. Hi very nice weblog! Man. Great. Amazing. I will search for your site and also go ahead and take rss feeds additionally? I am just very happy to look for many practical facts the following within the post, we’d like workout more strategies during this consideration, thanks for giving.

  3. It is a classic nice and very helpful section of information. I’m happy that you just distributed this useful facts around. You need to keep us up to date such as this. Thanks for sharing.

Leave a Reply

Your email address will not be published. Required fields are marked *


Comments are closed.

Recent Articles

Latest Tweets

Sign up below to stay up-to-date on the ‘freshest’ PR, Marketing and Social Media news and trends with our free monthly report!