When taking a look at your marketing metrics, it’s easy to get overwhelmed and confused trying to figure out which metrics matter to your small business, and which ones don’t.
This may end up proving to be a costly burden on your marketing budget. This is why we decided to share this infographic created by www.pardot.com, it details which marketing metrics you should pay attention to, and which ones aren’t giving you the info that really matters to your small business.
When it comes to email metrics, it’s important to get metrics like the number of leads generated, the click through rate, cost per lead, and lead quality, to make sure your emails are hitting the right customers.
With social metrics, number of fans or re-tweets may seem important, however, they pale in usage compared to the number of leads generated, how many deals were closed, your audience’s purchasing behavior, and referrals.
If you’re paying for search metrics, always pay attention to the number of leads, cost per lead, and cost per acquisition.
Display metrics also play a crucial role in marketing, but make sure to pay attention to metrics such as click to lead, cost per lead, and cost per acquisition.
By spending more time analyzing the important metrics, you can get a marketing campaign that works for your small business and produces results.
Feel free to like, share, and comment on this infographic entitled “Marketing Metrics that Matter” from www.pardot.com, and be sure to share your thoughts with us in the comment section below!