What’s the one device you couldn’t live without for one day?
It’s a safe bet 95% of you said your smartphones, and you aren’t alone! No wonder the importance of mobile marketing continues to grow for small businesses.
So what exactly is mobile marketing? This term refers to many tactics including:
- Text message marketing
- Having a mobile-friendly website that displays your content properly on smartphones and other mobile devices
- Creating special mobile landing pages that include things like business hours, menus, directions, or any other relevant information a customer would want immediately
- Including easily available newsletter/text message sign up links
- Creating click-to-call links with your phone numbers
- QR Codes, add them to any of your print materials so people who scan the QR Code can be driven to your social media pages where they can follow you from their mobile device
And the list goes on, but these are some of the main ways businesses are using mobile marketing to connect with their target markets.
A great way to use mobile marketing effectively is through the social media networks you’re already using; here are some tips for integrating your mobile marketing strategy with your social media networks:
- Facebook: Have you ever used Promoted Posts on Facebook? These posts are displayed to mobile users in their newsfeeds giving you plenty of visibility and the ability to drive traffic to your mobile landing page.
- Twitter: The majority of Twitter users log into to Twitter from their mobile devices, get their attention with Promoted Tweets. This targeted approach allows you to tailor certain tweets to potential customers logging in from their mobile devices.
- Instagram: Most people think this social network is only for sharing personal photos – but judging by the number of brands using Instagram to promote their businesses, this platform is much more than a personal photo sharing network. Instagram gives your business a unique way to build awareness of your brand and products/services through photos, and it gives you the opportunity to show off your brand’s personality with captions. Posting images from your mobile devise on Instagram helps you to forge a connection with your audience by showing off the softer side of your brand.
- LinkedIn: The mobile version of LinkedIn gives you access to all the key features of this network. By enabling push notifications you will find out right away if anyone is contacting you through LinkedIn and you can connect or respond to them immediately on your mobile device. You can also update your status on your business page and send out updates while you’re on the go!
- Google+: This network is embracing mobile marketing as demonstrated by their newly redesigned and mobile-optimized Hangouts app. This feature offers opportunities for creative video conferencing events that can set your business apart from the competition. Google+ has confirmed its commitment to mobile going forward, so we can only assume it will continue to offer new opportunities for mobile marketing.
We hope these ideas on integrating mobile marketing into your social media networks gives you a good starting point to delve into the mobile marketing world.
If you’re still hesitant about the importance of mobile marketing, check out these stats from the Online Marketing Institute:
- Close to a billion smartphones are forecasted to sell in 2013
- Mobile search queries have grown over 5 times in the past two years
- Over 75% of mobile device users respond to mobile-optimized sites when making purchases
- 64% of smartphone owners are now using their mobile devices to shop online
- Mobile is predicted to be bigger than the internet in 5 years
We hope you find this information useful in developing your mobile marketing strategy, and we’d also love to hear how you’re using mobile marketing to reach your audiences! Share your thoughts with us in the comments section below.