Log on quickly to your online banking and take a look at your accounts. How much money have you got stashed away? Nothing quite like looking at your finances to make you think twice about your spending and investments!
So why are you wasting your money on expensive advertisements in glossy magazines (that less and less people are buying), or those annoying flyers that are jammed into our mailboxes (and end up in the recycle bin), and on advertisements in the yellow pages (who uses the yellow pages these days?).
Don’t you want to spend your money in the best way possible? Money spent on public relations is far more effective in reaching your target markets than money spent on advertising.
In today’s competitive market, you need to build brand loyalty by engaging the public. This is kind of hard to do with a flyer that gets dropped in the recycle bin or with an expensive advertisement in a magazine or newspaper. Dollars spent on this don’t go very far.
Instead, think about hiring experts to promote and enhance your brand by building relationships with fresh new techniques including:
- Social Media
- Website communications
- Professional blogs
Your money goes further – you can spend less and reach more people. And when you do reach these people – you can interact with them. That’s right – get immediate feedback on your brand, products, and services. This is how you build brand loyalty and real relationships with your target markets.
A quick online survey to find out what your customers like and don’t like about your product or service, a blog post that gives consumers more insight into your commitment to a charitable organization, engagement on facebook and twitter – yes, this is all public relations!
More and more people want to communicate with and be involved with innovative brands. Build relationships and increase customer loyalty – this is how you’ll stand out from your competitors and grow your business!