Did you hear about that new business that started up and then closed its doors? How about that new home-based business that has a great product but doesn’t have a strategy to tell the public about it? Or maybe you heard about the new independent venture that received funding but wasted it all on research and development? Oh, maybe you heard about the entrepreneur who decided he didn’t need a website?
Chances are the answer to all of these questions is a big fat No. All of these small businesses failed before they got started. They neglected to really invest in their business and its future. That’s right – without a public relations strategy it is pretty darn challenging to stand out in the crowd.
The fascinating aspect to all of these business failures is that they happen each and everyday, but you as a new business owner simply isn’t aware of them.
Hopefully this highlights to you why public relations is key to business success. The way you manage and promote your new business/products/services is critical – it is not enough to have a great product or service – you need to shout it from the rooftops.
If you’re still not convinced that you need to tell folks about your business and use public relations strategies to get the word out, take a look at this list for reasons why your business needs our help:
No one has ever heard of you
You aren’t Wal-Mart or RIM – nope you’re a small business that no one knows exists. How else will people find out about your business without exposure and visibility?
If you don’t have any competitors then likely you’re in the wrong line of business! So we’ll assume you have competitors – in order to distinguish yourself from your competitors you need to position yourself as the obvious choice, effective public relations strategies can help you achieve this.
You need money
Spend money to make money. Spending money on your marketing, communications, and public relations strategies will put money in your pocket in the long-term. When people know you exist – you’ll get sales and customers – money which you can spend on growing your business.
The choice is really up to you… You can be a business with a great product or service that no one has ever heard or you can be the top choice in your market…
Seems like a no-brainer, doesn’t it?