Startups and small businesses know how important social media is for business and they are embracing it like never before.
But how do you know if your social media activities and campaigns are actually working? How do you determine if or how social media is impacting your business? One thing to keep in mind when designing your social media campaigns is that you need to set clear goals at the beginning of each campaign so that you can then effectively measure and evaluate your results.
Here are some indicators to help you determine if your social media campaigns are working:
- Growth in numbers: A surge in likes/views/followers on any of your social network is a sign that your message is reaching people and they are connecting with your brand on social channels. To give you a better idea if your campaign is working, track these metrics before your launch your campaign and then compare the numbers after the campaign.
- More engagement: Having your content shared on your social networks is a great sign that your campaign is reaching people. Track things like shares, retweets, comments on Facebook, YouTube comments, and blog comments. An increase in these activities shows that your content is connecting with people and they are engaging with your brand.
- More visitors to your website: The overriding goal of your social media activities is to drive traffic to a source that contains all of your brand’s information; this source is usually your website. If you notice an increase in website traffic during a social media campaign this is a great sign that people are following your social media activities back to your website for more information.
- People are talking: If your #hashtag starts trending, or if bloggers and other influencers respond to your social media campaigns, this is a great indicator of social media success. Consider yourself extra lucky if your campaign gets memes, GIF’s, or parodies; these are all the ultimate signs that your campaign has succeeded!
These metrics are a great starting point to evaluate the effectiveness of your social media campaign. By measuring and evaluating your results, you will get a much better idea of what tactics worked and what didn’t, and what you can improve on for your next social media campaign.