So you went to Mike’s shop at the corner to buy paint. After catching up with him on how his little boy is growing up, you decide to carry on with your Saturday chores. But just as you are leaving, Mike says, “Could you do me a favor? Could you post pics to my Facebook page to let me know how you liked the color combinations I suggested for your bathroom?”
“Umm…Mike, you want me to put up pictures of my bathroom on your Facebook page?”
“Yes. It would help my business.”
“Mike…who would want to read about my bathroom?”
“I’m sure at least one of my 545 fans would be interested.”
You know your baker does it, the artist across the street does it, as does the small boutique gift shop guy you buy those handmade Belgian chocolates from. The question is, are you doing it? Do you use social media, the petrol fueling today’s small businesses?
Whether you like it or ‘Like’ it, social media is the new channel that will announce to the world your unique selling point and create lasting customer loyalty. Most businesses these days have decided to focus on Twitter, Foursquare, Pinterest, Google+, YouTube, Facebook (planet Earth’s newest country), and their blog’s to promote and create a dialogue with their customers. Small businesses, especially, can benefit from targeted and strategic social media campaigns as they don’t cost as much as traditional marketing and advertising campaigns.
It is a simple but brilliant strategy that PR gurus have been suggesting for years: listen to and engage your customers. With social media, you can go one step further and give customers what they are asking for.
But, how do you get them to ask?
You could start the process as a small business campaign announcing what you do. Throw in a bit of personality and lots of value for money. Keep telling people, who want to hear, what you can do for them. Build their trust. Grow your referrals. Make a sale. Grow your referrals. Make a sale. Grow your referrals…it snowballs.
Back in the good old days of cold calling, people wouldn’t even give small businesses the chance to explain their idea. Once websites started coming up, prospective clients could at least read about them online. You just had to give your URL.
But with social media exploding, more and more people want to know in 140 characters or less how you can help them. The question now is: are you ready to reap the benefits of social media for your business?
If you’re ready to take the plunge, get in touch with us to see how we can help you connect with and engage your customers in social sphere, what do you have to lose?